Writing for the web courses


Is your web content reaching your target audience?

How do you know what to write, how to write it, and how well it’s going down with your customers? What do you really need to know about SEO? How can good web content help your business grow?

We’ll help you figure out how to find your focus, as well as how to plan, shape, and create your web content around realistic goals and within your available resources.

Course objectives

  • Writing effectively on the web
  • 5 steps and 15 minutes to clearer writing
  • SEO: the basics of search engine optimisation
  • Using content marketing to engage with customers
  • Planning your content and measuring its success

Our one-on-one tutorials or small-group training sessions cover all the topics above and are ideal for small to medium organisations and owner-managers who write and create their own web content.