We write the content of your white paper so that it features a logical stream of thought from beginning to end.
It takes a trained writer like one of our experienced journalists to achieve this, especially where your white papers are lengthy. You also benefit from our experience in interviewing subject matter experts whose specialist insights must be made understandable to lay readers.
How to write a white paper
Using background material you provide, we typically conduct one to two key interviews and develop an outline structure for your sign-off before proceeding to the final draft. We incorporate feedback from multiple participants to create your white paper, including an executive summary. Our aim is to provide well written and professional white papers that deliver your key message in a straightforward, easy-to-understand way.
There are three main types of white paper: the backgrounder, ideal for explaining a general trend/market/development; the numbered list, if you’re creating a white paper with a lighter tone and want to offer tips or advice; and the problem/solution, if you’re writing about a product or service and want to show a before and after picture. Right from the beginning we will help you identify the type of white paper you want to produce; this will be the one that’s best suited to what you’re trying to say and who you’re saying it to. Read more about the different types of white papers.
We work with several Irish businesses to create well-written, informative white papers. Our clients include eir, ePub Direct (now Vearsa) and Newsweaver.
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- Why use a professional writer?
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Talk to us
Ireland: +353 1 657 1660
UK: +44 207 993 4563
Cork: +353 21 2348474
Edinburgh: +44 1875 341 583
London: +44 207 993 4563
USA: +1 978 775 5430