Website copy and SEO

Creating or refreshing your company website? You need punchy, SEO-friendly website copy.

Your website needs to be user-friendly, mobile-friendly and Google-friendly. There’s no point having a terrific website that no one can find on the web. At the same time, there’s little point ranking highly in Google searches if your website copy is confusing or off-putting to visitors.

A skilled copywriter knows how to create online copy that appeals to search engines, specific devices and customers. At ENNclick, our writers can quickly create content that incorporates your chosen Google keywords and inspires action in your website visitors. So your site is primed for SEO as well as for interaction with real people on the devices they’re using.

As a content provider, we work with you (or with your web designer) to figure out how much text you need on your site and how best to cater for your customers’ needs.

Mobile-friendly website copy

The shift towards mobile devices means your website needs to function well on smartphones and tablets too. As expert copywriters we know how to make sure your website copy is concise yet informative. We also make sure to use call to actions that are clear even on smaller screens.

Staying Google-friendly

Once your site is up and running, one of the best ways to stay search-engine friendly is to regularly add fresh content to your website. We can advise on how to create an ongoing content strategy.

Writing for the web is very different from writing for print or other media. As part of our content creation service, we present the text in a web-friendly format, advising on the best use of headings, bold tags, bullet points, links, images, and so on.

 

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