How-to video: pinpoint influencers with hashtags and Twitter lists

Tracking down influencers on social media is vital to your content marketing efforts. This is my latest in a series of quick how-to videos demonstrating the most effective techniques I’ve discovered to pinpoint influencers.

Today I’ll show you how to search on topical hashtags on Twitter and, from there, how to zero in on Twitter lists that have gathered similar influencers — a great starting-point to find other people you may want to follow and engage with.

Make sure you see the whole sequence of my how-to videos by subscribing to our monthly newsletter, which you can do here. And if there are other influencer-finding tips you could suggest, I’d love to hear them below.

Sheila Averbuch is co-author of “So you want to be a thought leader?” and managing director of ENNclick, with offices in Edinburgh and Cork. Why not get in touch to see how we can help you with social media training? Call Sheila on +441875341583 or email sheila@ennclick.com

Image by Premasagar Rose on Flickr