Telling the story: ENN becomes ENNclick

by / Tuesday, 29 March 2011 / Published in Blog, News

Journalism is all well and good when it pays, but for a number of years here at ENN, our bread has been buttered elsewhere.

We are also copywriters, creating and optimising content for companies’ newsletters, websites, scripts, speeches, podcasts and customer case studies and social media specialists, training businesses to use social media and helping them to develop social media and blogging strategies. What I’m describing is ENNclick, and it will be our sole focus going forward (the ENN news archive is here).

You may know us as the publishers of, which I pioneered as one of the first Irish online news services in 1999. As Ralph has blogged more than once, journalism is facing its challenges, and we believe that news — as ENN has been publishing it — is too much of a commodity for us to compete in that space. Companies like Silicon Republic will continue to fill the news niche, but probably the future of journalism looks a lot more like Mark Little’s Storyful — quality, crowd-sourced content curated by skilled editors.

We believe the best opportunity for a team of experienced writers like ours is to help companies tell their stories better. And we love doing it. We’ve helped NUI Galway convince secondary school students to study physics. Our case studies have shown the airline industry how it can save hundreds of millions of dollars a year with advanced software pioneered right here in Ireland.

But if you’re a marketing manager, you know that brochures and case studies are only the beginning of the content story you need to tell. You must continually create and update your site, your blog or your comments on other people’s sites to provide evidence of your expertise, both to the search engines and to potential customers.

If you need advice on blogging, renovating your website with compelling copy that’s optimised for SEO, or if you want to use social media to start demonstrating your expertise online, ENNclick can help.

“We’ve never used a copywriter before”

We hear this a lot. This excellent Copyblogger post by Sonia Simone describes why, even if hiring a professional copywriter isn’t your first instinct, it’s often the right choice. An experienced copywriter is virtually guaranteed to save you time and give you better results, because companies are usually just too close to their subject to describe it briefly and compellingly.

You might feel that nobody knows your company better than you do. The good news is that the ENNclick team are all seasoned journalists: our experience on the newswire means we’re skilled interviewers who can quickly understand and distil the essence of any story. For a decade we’ve had to turn around news stories, fully edited and fact-checked, in as little as 90 minutes; if you’re facing a tight deadline on a company newsletter or new website, ENNclick is definitely the team you need to speak to. We’ve already helped everybody from banks to tourism companies, surgeons to software developers, and I know we can help you, too.

A copywriter near you: Dublin, Cork and Edinburgh

Our writing teams are spread across three cities — headed by Deirdre in Cork covering Ireland, with Ralph and myself in Edinburgh, covering Scotland. We’re always up for a meet-up or tweet-up. Or if you’d like to drop us a line to talk about how we could help you, we’re available at +353-21-2348474 or +44-1875 341 582 – we’d love to hear from you!

Do you have a strategy for creating and maintaining your content off-line and online? How could we help you?


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