Don’t let your message overshadow the need for meaningful content — a needy, salesy tone will ultimately disengage your brand from the needs of the reader. Here’s how to do better with your branded copy.

Even the most seasoned expert, writing on their subject of expertise, can benefit from external editing and proofreading.

When illustrating a blog, getting the image right is vital. Here are picture ideas that work, plus a few please-don’t-do-this bloopers I urge you to avoid.

A regular blog can be great for business, but it can be hard to find the time and get blogging. Here are some tips to get you in a blogging state of mind.

What you do when you realise one of the world’s most technologically exciting countries has virtually no tech media coverage? That’s what I asked myself six months ago, when I first got out and about as a newcomer to Edinburgh. For me the solution was content curation: a collection of tech news I’ve gathered about Scotland, created with Flipboard. Here’s how I did it, plus three tips on how start curating content in your own industry.

Blogging for the terrified

Tuesday, 09 July 2013 by

What are you reading this week? We are captivated here at ENNclick by the new Personal Touch whitepaper by Sitecore: a long, hard look at why leaders who embrace digital technology such as blogging are out in front. If you’re a leader who still finds blogging a terrifying prospect — or perhaps regard it as

Deliver a speech like Obama

Wednesday, 07 November 2012 by

US President Obama’s victory speech following the bitter 2012 election is a piece of genius. Here are a few reasons why I think it’s brilliant.

Here are three types of writing I would recommend using a professional copywriter for: CEO bio, ‘about us’ web page and elevator pitch.

A few tips on business blogging

Friday, 17 February 2012 by

If your business is on the web you probably ought to be blogging. It’s a great way to increase your search engine visibility and demonstrate your sector expertise. Here are a few tips on what to do and what’s best avoided.

You’d be forgiven for thinking that in this day and age of tweets, instant updates and abbrv8td txt msgs, that whether your website has typos or spelling errors is really neither hear nor they’re (if you no what aye mean).

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