When we’re asked to write marketing material for a product, or a case study, we’re forever advising our clients to put the customer’s story at the center of everything, rather than the company’s story. That means suppressing the natural instinct to go on about your pedigree, experience, successful track record: instead, focus on the customer

Headlines are arguably the most important part of any piece of content. They grab readers’ attention and get them to read on. Here are 7 tried and tested tips for writing attention-grabbing headlines.

This is my latest in a series of quick how-to videos demonstrating the most effective techniques I’ve discovered to pinpoint influencers on social media, a key part of any content marketing effort.

Don’t panic if you’re asked to write a thought leadership article for publication: just follow these tips and you’ll make the best impression.

I’ve had four conversations recently about thought leadership articles versus low-cost blogging, which made me realise it’s time to clarify the difference.

Sharing interesting content can be a good way to spread your brand name and establish your reputation as a thought leader. In this video I’ll show how HootSuite helps you find and interact with interesting content being shared by VIPs on Twitter.

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