Stop boring your readers

Thursday, 12 January 2017 by

If there’s one way to kill your company’s blogging strategy, it’s boring content. Here are some ideas on how to come up with content ideas that help, delight and inform your target audience (and not just inform them about what you do).

I’ve blogged before about the content discovery and sharing tool Right Relevance, and as part of a new series of quick video tips, I wanted to show how to find influencers using the tool — an important step in bringing your content marketing efforts to the next level.

If you’re wasting time managing social media, you need something like HootSuite to help you automate post sending and scheduling. Read Sheila’s quick HootSuite tips:

Your timeline on LinkedIn is a list of all the status updates, “likes” and LinkedIn post blog posts you’ve published, among other things. But what if a status update goes wrong, and you want to purge it?

Social media has transformed marketing communications. Here’s why you need to properly resource these channels, if you haven’t already.

LinkedIn has made it more challenging to hear what your contacts are saying, after removing status updates from each person’s profile page. This how-to video shows how to find fresh content being shared by your contacts, so you can be part of the conversation.

Sharing interesting content can be a good way to spread your brand name and establish your reputation as a thought leader. In this video I’ll show how HootSuite helps you find and interact with interesting content being shared by VIPs on Twitter.

There’s no denying the runaway success of Instagram, which was purchased in 2012 by Facebook. Polaroid even announced it’s coming out with a physical camera whose initial design resembled the Instagram logo, later in 2014. The how-to video below shows how to add your Instagram feed to your Facebook Page with just a few clicks.

Social media how-to video from Sheila Averbuch at ENNclick on how to set up a HootSuite free account, letting you monitor up to five social media networks from one dashboard.

What you do when you realise one of the world’s most technologically exciting countries has virtually no tech media coverage? That’s what I asked myself six months ago, when I first got out and about as a newcomer to Edinburgh. For me the solution was content curation: a collection of tech news I’ve gathered about Scotland, created with Flipboard. Here’s how I did it, plus three tips on how start curating content in your own industry.