Stop boring your readers

Thursday, 12 January 2017 by

If there’s one way to kill your company’s blogging strategy, it’s boring content. Here are some ideas on how to come up with content ideas that help, delight and inform your target audience (and not just inform them about what you do).

Cisco says 79% of all global consumer internet traffic will come from video by 2018. Here’s how businesses like yours can maximise the marketing opportunities of video.

When illustrating a blog, getting the image right is vital. Here are picture ideas that work, plus a few please-don’t-do-this bloopers I urge you to avoid.

I’ve blogged before about the content discovery and sharing tool Right Relevance, and as part of a new series of quick video tips, I wanted to show how to find influencers using the tool — an important step in bringing your content marketing efforts to the next level.

If you’re wasting time managing social media, you need something like HootSuite to help you automate post sending and scheduling. Read Sheila’s quick HootSuite tips:

An appetite for visuals means it’s more important than ever to choose a meaningful, memorable image to illustrate your blog posts.

Your timeline on LinkedIn is a list of all the status updates, “likes” and LinkedIn post blog posts you’ve published, among other things. But what if a status update goes wrong, and you want to purge it?

We’re always looking for ways to help clients increase the efficiency and the effectiveness of their content marketing efforts, which is why we’re pretty excited about Right Relevance.

Social media has transformed marketing communications. Here’s why you need to properly resource these channels, if you haven’t already.

“Who are we?” isn’t an easy question for an organisation to answer. But it’s so important to make sure every member of your team answers the same way.

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