Even the most seasoned expert, writing on their subject of expertise, can benefit from external editing and proofreading.

Stop boring your readers

Thursday, 12 January 2017 by

If there’s one way to kill your company’s blogging strategy, it’s boring content. Here are some ideas on how to come up with content ideas that help, delight and inform your target audience (and not just inform them about what you do).

When illustrating a blog, getting the image right is vital. Here are picture ideas that work, plus a few please-don’t-do-this bloopers I urge you to avoid.

I’ve blogged before about the content discovery and sharing tool Right Relevance, and as part of a new series of quick video tips, I wanted to show how to find influencers using the tool — an important step in bringing your content marketing efforts to the next level.

An appetite for visuals means it’s more important than ever to choose a meaningful, memorable image to illustrate your blog posts.

Don’t panic if you’re asked to write a thought leadership article for publication: just follow these tips and you’ll make the best impression.

Your timeline on LinkedIn is a list of all the status updates, “likes” and LinkedIn post blog posts you’ve published, among other things. But what if a status update goes wrong, and you want to purge it?

We’re always looking for ways to help clients increase the efficiency and the effectiveness of their content marketing efforts, which is why we’re pretty excited about Right Relevance.

In a press release I drafted recently for a client, the strongest material in the final draft was the answer the client gave when I asked why she loves what she does.

I realised that’s a great way to kickstart any piece of writing you’re doing, whether it’s a blog, press release or brochure.

If you haven’t blogged yet, embrace your inner child and try something new. You have so little to lose and so much to gain.

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