Stop boring your readers

Thursday, 12 January 2017 by

If there’s one way to kill your company’s blogging strategy, it’s boring content. Here are some ideas on how to come up with content ideas that help, delight and inform your target audience (and not just inform them about what you do).

If you’re wasting time managing social media, you need something like HootSuite to help you automate post sending and scheduling. Read Sheila’s quick HootSuite tips:

An appetite for visuals means it’s more important than ever to choose a meaningful, memorable image to illustrate your blog posts.

Don’t panic if you’re asked to write a thought leadership article for publication: just follow these tips and you’ll make the best impression.

Your timeline on LinkedIn is a list of all the status updates, “likes” and LinkedIn post blog posts you’ve published, among other things. But what if a status update goes wrong, and you want to purge it?

If you haven’t blogged yet, embrace your inner child and try something new. You have so little to lose and so much to gain.

Keeping up with social media can be time consuming. Here are some social media tools that will reduce the time you spend on social media daily.

LinkedIn endorsements divide opinion; some find them useful, others see them as an annoying feature. This short video shows you how to manage endorsements, including how to use some of the new controls LinkedIn has introduced.

LinkedIn has made it more challenging to hear what your contacts are saying, after removing status updates from each person’s profile page. This how-to video shows how to find fresh content being shared by your contacts, so you can be part of the conversation.

With LinkedIn ramping up its efforts to encourage companies to share quality content, this short how-to video shows you a handy little tip for ensuring all the content you share is of a high standard.

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