A lot of work goes into organising an event, and sponsoring one can mean a substantial investment. As an organiser or major sponsor, it’s important then that you get the most out of your conference or awards ceremony. Here are seven ways you can take control of the content surrounding your event.

Twitter can be overwhelming; it can be difficult to separate the interesting nuggets from the thousands of irrelevant tweets. Hashtags can be your best friend on Twitter, helping you to easily seek out what interests you and allow you to get your message out there to the relevant people.

The latest ENNclick social media how-to video shows how an event hashtag can be hijacked by spammers, and advises how to react if it happens to you and your event.