We humans are predictable creatures and many of us have an instinct to follow the leader. Finding ways to build on this instinct is the essence of influence marketing: connecting with leaders who may be willing to help you tell your story. But how can you make influence marketing work for you? Today we’re speaking with Gordon White of fatBuzz, a leader in his own right when it comes to social media marketing.

Two Twitter don’ts and a do

Wednesday, 23 October 2013 by

It is frighteningly easy to make a misstep on twitter, when you’re using the platform for marketing and communication. Here are three kinds of interaction I spotted this week: do you recognise yourself in any of them?. Two of the interactions are definitely don’ts: they include publicly arguing with customers, and (possibly worse) ignoring tweets from customers. The positive interaction isn’t anything very complicated, it’s just a good example of the team behind the twitter identity acting like a real human.

The latest ENNclick social media how-to video shows how an event hashtag can be hijacked by spammers, and advises how to react if it happens to you and your event.

If you’re reading this, chances are you’ve recognised that, love it or hate it, Facebook is a busy metaphorical high street, and you want to try to tap into it in order to drive brand awareness, customer support or sales… take your pick.

Being a team of professional writers ENNclick was recently tasked with producing a series of case studies for Enterprise Ireland’s Internet Marketing Unit, looking at how SMEs are delivering results with social media and other web technologies.

Content is king, especially since changes to Google’s algorithm in 2011 mean it heavily favours websites that offer fresh and unique content. For UK & Irish businesses, this means that content creation must become one of your 2012 New Year’s resolutions.

It can be difficult to cut through the noise on Twitter and tune in to the conversations that are pertinent to you and your brand.

Choose your words carefully

Friday, 15 April 2011 by

Words really matter when it comes to getting your online ad seen. But you also need to focus on the wording on your website — these are words that really have to hit home. What value is a great AdWords campaign, driving traffic to your door, if you can’t convert them when they come knocking?

Groupon’s galloping growth

Wednesday, 09 March 2011 by

Groupon is a product of its time. The technology, combined with a critical mass of people and the evolution of social networking, allows the company to make every member a brand ambassador for the service. That’s why user growth and revenues are sky-rocketing. A good thing? Perhaps.

It’s far from best practice to fire off unsolicited emails to companies where you have no prior relationship. Yet the law on email marketing doesn’t seem to stop spammers, whilst stymieing local businesses. Perhaps that’s just a situation we have to live with…

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