One of the key online marketing themes that emerged at the recent Dublin Web Summit was the growing need to create an emotional experience for the user. Simply getting attention for your brand is no longer enough. Promising a good deal for the consumer is no longer enough – bad news for discount deals sites. The future (and in some cases the present) success of online marketing and advertising centres around creating an emotional ‘moment’ for the user.

Technology proved that it really is the new rock ‘n’ roll at the most recent Dublin Web Summit. The two-day tech conference, already the hottest event in the Irish web calendar, got an extra buzz when rock daddy Bono turned up – adding a slice of cool to the super-serving of nerdrepreneurs.