Don’t let your message overshadow the need for meaningful content — a needy, salesy tone will ultimately disengage your brand from the needs of the reader. Here’s how to do better with your branded copy.

Even the most seasoned expert, writing on their subject of expertise, can benefit from external editing and proofreading.

Headlines are arguably the most important part of any piece of content. They grab readers’ attention and get them to read on. Here are 7 tried and tested tips for writing attention-grabbing headlines.

We’re always looking for ways to help clients increase the efficiency and the effectiveness of their content marketing efforts, which is why we’re pretty excited about Right Relevance.

In a press release I drafted recently for a client, the strongest material in the final draft was the answer the client gave when I asked why she loves what she does.

I realised that’s a great way to kickstart any piece of writing you’re doing, whether it’s a blog, press release or brochure.

At 16, I was already being told by teachers that I should consider journalism — in fact I just discovered the delightful newspaper clipping below, where I explain my career plans in journalism (I fail to explain my hair). But when it came down to it, I resisted journalism, because my preconceived notions were that

I’m just back from a weekend workshop focused on my other passion – learning to write children’s fiction. We aspiring authors got the terrifying and wonderful opportunity to meet literary agents at a mixer where we were challenged to pitch our stories in a single sentence. It reminds me that few businesses out there have a truly impactful elevator pitch. Here’s some advice on how you might hone the elevator pitch for whatever product or service you sell, and help increase the chances that your listener will be curious to know more.

What you do when you realise one of the world’s most technologically exciting countries has virtually no tech media coverage? That’s what I asked myself six months ago, when I first got out and about as a newcomer to Edinburgh. For me the solution was content curation: a collection of tech news I’ve gathered about Scotland, created with Flipboard. Here’s how I did it, plus three tips on how start curating content in your own industry.

In today’s crowded inboxes you need to give customers a reason to read your newsletter, which is why the content and the ‘look’ of your e-zine are vital.

It’s January, and this year, that’s got to mean more than pulling out your list of warm sales leads from December and trying to resurrect them as revenue opportunities. This is the year to sell what you’ve got by showing what you know, and your blog is how you’ll do it. Follow these four steps to get started…

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