Don’t let your message overshadow the need for meaningful content — a needy, salesy tone will ultimately disengage your brand from the needs of the reader. Here’s how to do better with your branded copy.

Headlines are arguably the most important part of any piece of content. They grab readers’ attention and get them to read on. Here are 7 tried and tested tips for writing attention-grabbing headlines.

I’ve had four conversations recently about thought leadership articles versus low-cost blogging, which made me realise it’s time to clarify the difference.

Content is king, especially since changes to Google’s algorithm in 2011 mean it heavily favours websites that offer fresh and unique content. For UK & Irish businesses, this means that content creation must become one of your 2012 New Year’s resolutions.

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