It’s vital to keep an eye on the analytics for social media status updates you post. Here’s a how-to video showing the surprisingly easy way to check the times of day your tweets are getting the most engagement.

A blog post by Rahul Varshneya called How To Influence People And Sell More? Stop Pitching And Ask These Questions, reminded me how important it is to know the answers to specific questions before you begin your content marketing strategy.

Is your company telling a story?

Thursday, 23 February 2017 by

We love this insightful guidance from President Obama’s former speechwriting director, Jon Favreau, about the importance of story telling.

Stop boring your readers

Thursday, 12 January 2017 by

If there’s one way to kill your company’s blogging strategy, it’s boring content. Here are some ideas on how to come up with content ideas that help, delight and inform your target audience (and not just inform them about what you do).

Cisco says 79% of all global consumer internet traffic will come from video by 2018. Here’s how businesses like yours can maximise the marketing opportunities of video.

This is my latest in a series of quick how-to videos demonstrating the most effective techniques I’ve discovered to pinpoint influencers on social media, a key part of any content marketing effort.

Things we love: Canva

Monday, 05 December 2016 by

There are some great tools out there that help you create quality visuals to illustrate your blog posts, and one of our favourites is Canva.com.

When illustrating a blog, getting the image right is vital. Here are picture ideas that work, plus a few please-don’t-do-this bloopers I urge you to avoid.

Podcasts have surged in popularity. Read our five tips to creating a successful and memorable podcast, whether it’s audio or video.

I’ve blogged before about the content discovery and sharing tool Right Relevance, and as part of a new series of quick video tips, I wanted to show how to find influencers using the tool — an important step in bringing your content marketing efforts to the next level.

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