A lot of work goes into organising an event, and sponsoring one can mean a substantial investment. As an organiser or major sponsor, it’s important then that you get the most out of your conference or awards ceremony. Here are seven ways you can take control of the content surrounding your event.

Google’s recent warning on blog post content is worth noting. Here’s why you shouldn’t ignore it and why you need to incorporate it into your blogging strategy.

Headlines are arguably the most important part of any piece of content. They grab readers’ attention and get them to read on. Here are 7 tried and tested tips for writing attention-grabbing headlines.

It’s vital to keep an eye on the analytics for social media status updates you post. Here’s a how-to video showing the surprisingly easy way to check the times of day your tweets are getting the most engagement.

A blog post by Rahul Varshneya called How To Influence People And Sell More? Stop Pitching And Ask These Questions, reminded me how important it is to know the answers to specific questions before you begin your content marketing strategy.

Is your company telling a story?

Thursday, 23 February 2017 by

We love this insightful guidance from President Obama’s former speechwriting director, Jon Favreau, about the importance of story telling.

Stop boring your readers

Thursday, 12 January 2017 by

If there’s one way to kill your company’s blogging strategy, it’s boring content. Here are some ideas on how to come up with content ideas that help, delight and inform your target audience (and not just inform them about what you do).

Cisco says 79% of all global consumer internet traffic will come from video by 2018. Here’s how businesses like yours can maximise the marketing opportunities of video.

This is my latest in a series of quick how-to videos demonstrating the most effective techniques I’ve discovered to pinpoint influencers on social media, a key part of any content marketing effort.

Things we love: Canva

Monday, 05 December 2016 by

There are some great tools out there that help you create quality visuals to illustrate your blog posts, and one of our favourites is Canva.com.

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