Stop boring your readers

Thursday, 12 January 2017 by

If there’s one way to kill your company’s blogging strategy, it’s boring content. Here are some ideas on how to come up with content ideas that help, delight and inform your target audience (and not just inform them about what you do).

Cisco says 79% of all global consumer internet traffic will come from video by 2018. Here’s how businesses like yours can maximise the marketing opportunities of video.

This is my latest in a series of quick how-to videos demonstrating the most effective techniques I’ve discovered to pinpoint influencers on social media, a key part of any content marketing effort.

Things we love: Canva

Monday, 05 December 2016 by

There are some great tools out there that help you create quality visuals to illustrate your blog posts, and one of our favourites is Canva.com.

When illustrating a blog, getting the image right is vital. Here are picture ideas that work, plus a few please-don’t-do-this bloopers I urge you to avoid.

Podcasts have surged in popularity. Read our five tips to creating a successful and memorable podcast, whether it’s audio or video.

I’ve blogged before about the content discovery and sharing tool Right Relevance, and as part of a new series of quick video tips, I wanted to show how to find influencers using the tool — an important step in bringing your content marketing efforts to the next level.

If you’re wasting time managing social media, you need something like HootSuite to help you automate post sending and scheduling. Read Sheila’s quick HootSuite tips:

Don’t panic if you’re asked to write a thought leadership article for publication: just follow these tips and you’ll make the best impression.

As a business are there things you should and shouldn’t say on social media? Here are four don’ts and two dos for businesses on social media.

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