When we’re asked to write marketing material for a product, or a case study, we’re forever advising our clients to put the customer’s story at the center of everything, rather than the company’s story. That means suppressing the natural instinct to go on about your pedigree, experience, successful track record: instead, focus on the customer

Even the most seasoned expert, writing on their subject of expertise, can benefit from external editing and proofreading.

Stop boring your readers

Thursday, 12 January 2017 by

If there’s one way to kill your company’s blogging strategy, it’s boring content. Here are some ideas on how to come up with content ideas that help, delight and inform your target audience (and not just inform them about what you do).

Things we love: Canva

Monday, 05 December 2016 by

There are some great tools out there that help you create quality visuals to illustrate your blog posts, and one of our favourites is Canva.com.

When illustrating a blog, getting the image right is vital. Here are picture ideas that work, plus a few please-don’t-do-this bloopers I urge you to avoid.

We’re always looking for ways to help clients increase the efficiency and the effectiveness of their content marketing efforts, which is why we’re pretty excited about Right Relevance.

A regular blog can be great for business, but it can be hard to find the time and get blogging. Here are some tips to get you in a blogging state of mind.

When you’re busy it can be difficult to find time for all your priority work, let alone sitting down to write a blog post. But before you dismiss blogging altogether, here are some reasons why you should carve out the time each week.

Keep the fire lighting under your evergreen content by using these five clever ways to re-purpose your blog posts.

Keeping up with social media can be time consuming. Here are some social media tools that will reduce the time you spend on social media daily.

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