Google’s recent warning on blog post content is worth noting. Here’s why you shouldn’t ignore it and why you need to incorporate it into your blogging strategy.

When illustrating a blog, getting the image right is vital. Here are picture ideas that work, plus a few please-don’t-do-this bloopers I urge you to avoid.

If you feel the compulsion to start blogging – whether it’s a self-imposed discipline or something your marketing team is suddenly insisting on – you can maximise your chances of success by approaching it with a tried and tested formula, such as the one we use.