Headlines are arguably the most important part of any piece of content. They grab readers’ attention and get them to read on. Here are 7 tried and tested tips for writing attention-grabbing headlines.

A blog post by Rahul Varshneya called How To Influence People And Sell More? Stop Pitching And Ask These Questions, reminded me how important it is to know the answers to specific questions before you begin your content marketing strategy.

Stop boring your readers

Thursday, 12 January 2017 by

If there’s one way to kill your company’s blogging strategy, it’s boring content. Here are some ideas on how to come up with content ideas that help, delight and inform your target audience (and not just inform them about what you do).

Things we love: Canva

Monday, 05 December 2016 by

There are some great tools out there that help you create quality visuals to illustrate your blog posts, and one of our favourites is Canva.com.

When illustrating a blog, getting the image right is vital. Here are picture ideas that work, plus a few please-don’t-do-this bloopers I urge you to avoid.

I’ve had four conversations recently about thought leadership articles versus low-cost blogging, which made me realise it’s time to clarify the difference.

Are your blog posts disappearing into a black hole where no-one is reading or engaging with them? There are a few things you can do that will help you to create content that hits the bullseye. Here are seven ideas to get you started.

A regular blog can be great for business, but it can be hard to find the time and get blogging. Here are some tips to get you in a blogging state of mind.

When you’re busy it can be difficult to find time for all your priority work, let alone sitting down to write a blog post. But before you dismiss blogging altogether, here are some reasons why you should carve out the time each week.

If you haven’t blogged yet, embrace your inner child and try something new. You have so little to lose and so much to gain.

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