Social Media for Business

Who should attend?

Participants who wish to understand Social Media, Small Business & Social Media and how to create an effective social media marketing plan.

Introduction
What is social media?
What are the current and upcoming trends in online marketing/social media

LinkedIn for business
The benefits of using LinkedIn for business
Making a LinkedIn profile that gets you and you business noticed Seeking out leads and partners with LinkedIn Building your reputation through sharing your expertise in LinkedIn Discussions

Facebook for business
Why is Facebook relevant to my business?
How businesses use Facebook to get custom and build reputation
Facebook Pages for business
Using Facebook’s analytics tools to better cater to your customers
Facebook Ads – Highly targeted inexpensive ads bring quality customers

Twitter for business
What is Twitter and why should a business use it?
How to interact on Twitter with consumers and other businesses
How adding value on Twitter creates strong word of mouth

Developing a social media/online marketing plan
How to figure out objectives in social media
How to measure your campaigns and see do they align with your objectives

Please note: This course will be practical in nature and will use relevant Irish and International case studies of businesses using social media effectively.

Venue: Assist Training, 24 Barrington St,. Limerick
Cost: €40  (NB this course is highly subsidised full cost per participant is €150) Presenter: Damien Mulley

Damien Mulley
Damien is a Cork and Dublin based communications consultant with Mulley Communications. He’s been blogging for 9 years, is a well-known media commentator on telecoms and technology and runs the Irish Blog Awards and Irish Web Awards. His clients range from multinationals to SMEs in Ireland and the UK.

Bookings & further information:Burga Fullam, Business Advisor, Limerick City Enterprise Board, Tel: 061 312611 or email: b.fullam@limceb.ie