LinkedIn has made it more challenging to hear what your contacts are saying, after removing status updates from each person’s profile page. This how-to video shows how to find fresh content being shared by your contacts, so you can be part of the conversation.

With LinkedIn ramping up its efforts to encourage companies to share quality content, this short how-to video shows you a handy little tip for ensuring all the content you share is of a high standard.

Sharing interesting content can be a good way to spread your brand name and establish your reputation as a thought leader. In this video I’ll show how HootSuite helps you find and interact with interesting content being shared by VIPs on Twitter.

Trying to boost the reach of your Facebook posts? Clear descriptive text that explains what you’re sharing can help. This short video shows you how to edit the associated text that gets dragged in with a URL when sharing on your Facebook Page.

There’s no denying the runaway success of Instagram, which was purchased in 2012 by Facebook. Polaroid even announced it’s coming out with a physical camera whose initial design resembled the Instagram logo, later in 2014. The how-to video below shows how to add your Instagram feed to your Facebook Page with just a few clicks.

Photo-sharing site Instagram has attracted some of the world’s biggest brands to its platform, where they engage with their followers and showcase their products and services. This how-to video highlights some big brands and the visually intriguing ways they make use of Instagram.

Social media how-to video from Sheila Averbuch at ENNclick on how to set up a HootSuite free account, letting you monitor up to five social media networks from one dashboard.

What you do when you realise one of the world’s most technologically exciting countries has virtually no tech media coverage? That’s what I asked myself six months ago, when I first got out and about as a newcomer to Edinburgh. For me the solution was content curation: a collection of tech news I’ve gathered about Scotland, created with Flipboard. Here’s how I did it, plus three tips on how start curating content in your own industry.

Instagram can help you interact directly with customers and potential customers. Here are five ways you can use the service to engage with them and promote your business.

It’s the start of a new year – the perfect time to kickstart your content marketing strategy. A simple editorial calendar can make all the difference to your content marketing plan, helping you to get organised and stay organised. Here are some tips to get you started on developing a successful editorial calendar.

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