Photo-sharing site Instagram has attracted some of the world’s biggest brands to its platform, where they engage with their followers and showcase their products and services. This how-to video highlights some big brands and the visually intriguing ways they make use of Instagram.
Social media how-to video from Sheila Averbuch at ENNclick on how to set up a HootSuite free account, letting you monitor up to five social media networks from one dashboard.
What you do when you realise one of the world’s most technologically exciting countries has virtually no tech media coverage? That’s what I asked myself six months ago, when I first got out and about as a newcomer to Edinburgh. For me the solution was content curation: a collection of tech news I’ve gathered about Scotland, created with Flipboard. Here’s how I did it, plus three tips on how start curating content in your own industry.
Instagram can help you interact directly with customers and potential customers. Here are five ways you can use the service to engage with them and promote your business.
It’s the start of a new year – the perfect time to kickstart your content marketing strategy. A simple editorial calendar can make all the difference to your content marketing plan, helping you to get organised and stay organised. Here are some tips to get you started on developing a successful editorial calendar.
Flipboard is the smart and beautiful magazine-builder software that allows me to curate TechScotland, a collection of news featuring who’s who and what’s new in Scotland technology scene. I was hugely excited to see that the new Flipboard upgrade, which has made it easier to illustrate the news items I gather, also lets any ecommerce website publish a beautiful shopping catalogue to rival Pinterest. This Flipboard how-to video shows the way to do it.
In today’s crowded inboxes you need to give customers a reason to read your newsletter, which is why the content and the ‘look’ of your e-zine are vital.
LinkedIn puts a wide variety of status updates into your home timeline for you to read when you log on. If you find there’s too much noise there, this video shows how to control the types of updates that appear.
Twitter can be a chaotic place at times, particularly if you follow hundreds of people. With Twitter lists you can organise the people you’re following and make the service less of a headache to use.
Ignoring Facebook probably isn’t a feasible strategy if you run a business, or have any kind of product to sell, but a lot of people simply find it creepy. I met someone who avoids it mostly because of the adverts it shows her. Here’s one way to customise the ads you see.
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