At the beginning of the year I took on the task of re-imagining our monthly email newsletter. While our open rates were decent, if slightly below average, our click-through rate needed attention. After reading scores of blogs, articles and stats I came up with a new strategy that’s paying dividends. Our newsletter’s job is to

At 16, I was already being told by teachers that I should consider journalism — in fact I just discovered the delightful newspaper clipping below, where I explain my career plans in journalism (I fail to explain my hair). But when it came down to it, I resisted journalism, because my preconceived notions were that

An email newsletter that announces your company’s accomplishments and insights can take many hours to prepare. So what do you do if nobody opens it?

Sidekick from Hubspot is a handy email management tool that has helped me become more organised and informed with my email communications.

If you haven’t blogged yet, embrace your inner child and try something new. You have so little to lose and so much to gain.

“Who are we?” isn’t an easy question for an organisation to answer. But it’s so important to make sure every member of your team answers the same way.

2015 will be the year of video

Tuesday, 06 January 2015 by

It looks like video will be new the battleground for social media platforms in 2015 with Facebook and soon Twitter jumping aboard the video bandwagon. Are you ready for the year of video?

What do origami and kangaroos have to do with great communications techniques? Both featured in one of the best airplane safety announcements I’ve ever seen – and everyone on the plane watched. There’s a lesson there for all of us.

Keep the fire lighting under your evergreen content by using these five clever ways to re-purpose your blog posts.

A white paper has so much potential and is a great addition to any content marketing strategy. Here are three dos and a don’t when developing a white paper.