When most people think of a white paper, they think of lengthy, wordy document. But the humble white paper could be a real asset to your business.

We’re always looking for ways to help clients increase the efficiency and the effectiveness of their content marketing efforts, which is why we’re pretty excited about Right Relevance.

Social media has transformed marketing communications. Here’s why you need to properly resource these channels in 2016, if you haven’t already.

Are your blog posts disappearing into a black hole where no-one is reading or engaging with them? There are a few things you can do that will help you to create content that hits the bullseye. Here are seven ideas to get you started.

A regular blog can be great for business, but it can be hard to find the time and get blogging. Here are some tips to get you in a blogging state of mind.

When you’re busy it can be difficult to find time for all your priority work, let alone sitting down to write a blog post. But before you dismiss blogging altogether, here are some reasons why you should carve out the time each week.

Marketing messages are not static things chiselled in stone. They need to be refreshed so that they’re in line with the customers you need to speak to right now.

In a press release I drafted recently for a client, the strongest material in the final draft was the answer the client gave when I asked why she loves what she does.

I realised that’s a great way to kickstart any piece of writing you’re doing, whether it’s a blog, press release or brochure.

What makes a good blog?

Monday, 30 March 2015 by

I’ve spent the past week judging the blog category for the OMiG awards and the experience has got me thinking. What exactly makes a good blog?

At the beginning of the year I took on the task of re-imagining our monthly email newsletter. While our open rates were decent, if slightly below average, our click-through rate needed attention. After reading scores of blogs, articles and stats I came up with a new strategy that’s paying dividends. Our newsletter’s job is to