A white paper has so much potential and is a great addition to any content marketing strategy. Here are three dos and a don’t when developing a white paper.

How innovative are your marketing communications methods? Here are three ideas you can try from our copywriting team at ENNclick. From mobile-friendly websites to low-cost audiovisual methods, there is no excuse anymore to stick with the same-old, same-old.

Keeping up with social media can be time consuming. Here are some social media tools that will reduce the time you spend on social media daily.

The figures don’t lie: with over 1 billion unique users globally each month, and 6 billion hours of video viewed*, YouTube is a key medium for businesses. Having a YouTube channel means you can tap into this massive audience. But once you’ve set up your channel and are posting videos regularly you need to spread

Even the most seasoned expert, writing on their subject of expertise, can benefit from external editing and proofreading.

We all know that Twitter can get a little noisy. We show you how to turn down the volume, allowing you to turn off retweets from persistent retweeters.

I’m just back from a weekend workshop focused on my other passion – learning to write children’s fiction. We aspiring authors got the terrifying and wonderful opportunity to meet literary agents at a mixer where we were challenged to pitch our stories in a single sentence. It reminds me that few businesses out there have a truly impactful elevator pitch. Here’s some advice on how you might hone the elevator pitch for whatever product or service you sell, and help increase the chances that your listener will be curious to know more.

LinkedIn endorsements divide opinion; some find them useful, others see them as an annoying feature. This short video shows you how to manage endorsements, including how to use some of the new controls LinkedIn has introduced.

If you feel the compulsion to start blogging – whether it’s a self-imposed discipline or something your marketing team is suddenly insisting on – you can maximise your chances of success by approaching it with a tried and tested formula, such as the one we use.

LinkedIn has made it more challenging to hear what your contacts are saying, after removing status updates from each person’s profile page. This how-to video shows how to find fresh content being shared by your contacts, so you can be part of the conversation.

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