Marketing messages are not static things chiselled in stone. They need to be refreshed so that they’re in line with the customers you need to speak to right now.

In a press release I drafted recently for a client, the strongest material in the final draft was the answer the client gave when I asked why she loves what she does.

I realised that’s a great way to kickstart any piece of writing you’re doing, whether it’s a blog, press release or brochure.

What makes a good blog?

Monday, 30 March 2015 by

I’ve spent the past week judging the blog category for the OMiG awards and the experience has got me thinking. What exactly makes a good blog?

At the beginning of the year I took on the task of re-imagining our monthly email newsletter. While our open rates were decent, if slightly below average, our click-through rate needed attention. After reading scores of blogs, articles and stats I came up with a new strategy that’s paying dividends. Our newsletter’s job is to

At 16, I was already being told by teachers that I should consider journalism — in fact I just discovered the delightful newspaper clipping below, where I explain my career plans in journalism (I fail to explain my hair). But when it came down to it, I resisted journalism, because my preconceived notions were that

An email newsletter that announces your company’s accomplishments and insights can take many hours to prepare. So what do you do if nobody opens it?

Sidekick from Hubspot is a handy email management tool that has helped me become more organised and informed with my email communications.

If you haven’t blogged yet, embrace your inner child and try something new. You have so little to lose and so much to gain.

“Who are we?” isn’t an easy question for an organisation to answer. But it’s so important to make sure every member of your team answers the same way.

2015 will be the year of video

Tuesday, 06 January 2015 by

It looks like video will be new the battleground for social media platforms in 2015 with Facebook and soon Twitter jumping aboard the video bandwagon. Are you ready for the year of video?