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It can be difficult to cut through the noise on Twitter and tune in to the conversations that are pertinent to you and your brand.

The noise level on Twitter poses difficulties, especially for marketing professionals who are keen to make more effective use of this social media tool. But there are ways you can fight back, through smart use of Twitter search tools.

The clever people at @channelship demonstrated a great Twitter tool a few months ago, and it’s been so helpful to me I have to show you how I’ve been using it to find and reach out to the right people. In the video below I will demonstrate how you can use HootSuite, the social media management platform, to create a saved geographic search based on keywords that are pertinent to you.

Let’s assume you’re a food brand running a competition on your Facebook page; it can be helpful to pop over to Twitter to do a targeted search for people who would be attracted to your campaign. I’ll show you how to create a saved search for the term “craving chocolate” (a surprising amount of tweets are about people’s stomachs), which could allow a chocolate brand running a campaign to do a targeted outreach.

You can use the same tool to build a list of people you would like to follow in any industry, no matter whether you’re a software developer or a shipbuilder. (The example in the video also shows how to limit the search to a certain geographic area, if it’s important to you that people you’re listening to are in your country, region or town.) But however you decide to interact with the people you find, the first step is finding them. Click below to view:

Sheila
@sheilaenn

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