A lot of work goes into organising an event, and sponsoring one can mean a substantial investment. As an organiser or major sponsor, it’s important then that you get the most out of your conference or awards ceremony. Here are seven ways you can take control of the content surrounding your event.

When we’re asked to write marketing material for a product, or a case study, we’re forever advising our clients to put the customer’s story at the center of everything, rather than the company’s story. That means suppressing the natural instinct to go on about your pedigree, experience, successful track record: instead, focus on the customer

Of all the factors that can influence the success of your social media activity, the most important is this: having a sound social media strategy in place first.

We’re always on the lookout for tools that make things a bit easier. And with this video editing app, PowerDirector, we’ve hit the jackpot. It’s so easy to use that even those of us with limited editing skills can create professional looking videos. As we all know by now, video is where it’s at. A

When writing your social media posts, respect your contacts’ time and see if you can switch around what you’re writing to put the main idea upfront.

Even the most seasoned expert, writing on their subject of expertise, can benefit from external editing and proofreading.

Google’s recent warning on blog post content is worth noting. Here’s why you shouldn’t ignore it and why you need to incorporate it into your blogging strategy.

The influencer slider inside HootSuite helps you discover the influencers talking about your brand. This short video shows you how to use the slider.

We regularly blog about the importance of organic SEO. But getting your on-page SEO working can take some time, tweaks and more time. Yoast SEO, a WordPress plugin, is an invaluable tool that leads the way to better on-page SEO.

If you’ve been thinking about investing budget in Facebook advertising, its targeting abilities alone make it worth investigating, as I learned at a recent Fatbuzz seminar in Edinburgh.

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