The proof is in the proofreading

Thursday, 21 September 2017 by

What is it about autumn that brings out the proofreading projects? We’ve had lots of proofing work recently, and it’s reminded me of the most common problems you should avoid if proofing your own work. Here are the mistakes you should take care to eliminate in your own documents:

All eyes are on you when you post images onto social media. But if you’re relying on nothing more than Instagram filters to make your photos look their best, you can do better than that. Here’s another tool you have to explore: Snapseed.

When we’re asked to write marketing material for a product, or a case study, we’re forever advising our clients to put the customer’s story at the center of everything, rather than the company’s story. That means suppressing the natural instinct to go on about your pedigree, experience, successful track record: instead, focus on the customer

Of all the factors that can influence the success of your social media activity, the most important is this: having a sound social media strategy in place first.

When writing your social media posts, respect your contacts’ time and see if you can switch around what you’re writing to put the main idea upfront.

Even the most seasoned expert, writing on their subject of expertise, can benefit from external editing and proofreading.

The influencer slider inside HootSuite helps you discover the influencers talking about your brand. This short video shows you how to use the slider.

If you’ve been thinking about investing budget in Facebook advertising, its targeting abilities alone make it worth investigating, as I learned at a recent Fatbuzz seminar in Edinburgh.

  With the social media landscape changing so fast, it’s easy to get overwhelmed, and that’s why today I’m giving a shout out to another thing we love: Social Media Examiner, a must-read resource for any business wanting social media marketing advice for Facebook, Instagram, Twitter, or¬†elsewhere on social. Two of their recent posts have

Here’s how you can easily create a slideshow video that turns into a pleasing, short MP4 video for use on Facebook, Instagram, Twitter, and elsewhere in your social media marketing.

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