The influencer slider inside HootSuite helps you discover the influencers talking about your brand. This short video shows you how to use the slider.

If you’ve been thinking about investing budget in Facebook advertising, its targeting abilities alone make it worth investigating, as I learned at a recent Fatbuzz seminar in Edinburgh.

  With the social media landscape changing so fast, it’s easy to get overwhelmed, and that’s why today I’m giving a shout out to another thing we love: Social Media Examiner, a must-read resource for any business wanting social media marketing advice for Facebook, Instagram, Twitter, or elsewhere on social. Two of their recent posts have

Here’s how you can easily create a slideshow video that turns into a pleasing, short MP4 video for use on Facebook, Instagram, Twitter, and elsewhere in your social media marketing.

It’s vital to keep an eye on the analytics for social media status updates you post. Here’s a how-to video showing the surprisingly easy way to check the times of day your tweets are getting the most engagement.

Once upon a time a Facebook Company Page was the primary social media platform for businesses to build a relationship with their audience. But over the past few years Instagram has emerged as a powerful business tool you should also explore. Instagram has over 500 million active monthly users globally, with a quarter of all adults

Is your company telling a story?

Thursday, 23 February 2017 by

We love this insightful guidance from President Obama’s former speechwriting director, Jon Favreau, about the importance of story telling.

Stop boring your readers

Thursday, 12 January 2017 by

If there’s one way to kill your company’s blogging strategy, it’s boring content. Here are some ideas on how to come up with content ideas that help, delight and inform your target audience (and not just inform them about what you do).

This is my latest in a series of quick how-to videos demonstrating the most effective techniques I’ve discovered to pinpoint influencers on social media, a key part of any content marketing effort.

When illustrating a blog, getting the image right is vital. Here are picture ideas that work, plus a few please-don’t-do-this bloopers I urge you to avoid.

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