Stop boring your readers

Thursday, 12 January 2017 by

If there’s one way to kill your company’s blogging strategy, it’s boring content. Here are some ideas on how to come up with content ideas that help, delight and inform your target audience (and not just inform them about what you do).

This is my latest in a series of quick how-to videos demonstrating the most effective techniques I’ve discovered to pinpoint influencers on social media, a key part of any content marketing effort.

When illustrating a blog, getting the image right is vital. Here are picture ideas that work, plus a few please-don’t-do-this bloopers I urge you to avoid.

I’ve blogged before about the content discovery and sharing tool Right Relevance, and as part of a new series of quick video tips, I wanted to show how to find influencers using the tool — an important step in bringing your content marketing efforts to the next level.

If you’re wasting time managing social media, you need something like HootSuite to help you automate post sending and scheduling. Read Sheila’s quick HootSuite tips:

An appetite for visuals means it’s more important than ever to choose a meaningful, memorable image to illustrate your blog posts.

Don’t panic if you’re asked to write a thought leadership article for publication: just follow these tips and you’ll make the best impression.

I’ve had four conversations recently about thought leadership articles versus low-cost blogging, which made me realise it’s time to clarify the difference.

Your timeline on LinkedIn is a list of all the status updates, “likes” and LinkedIn post blog posts you’ve published, among other things. But what if a status update goes wrong, and you want to purge it?

Your website must stay current, and written content needs as much scrutiny as visuals. So where do you start when launching or relaunching your website?

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