In today’s crowded inboxes you need to give customers a reason to read your newsletter, which is why the content and the ‘look’ of your e-zine are vital.
Twitter can be a chaotic place at times, particularly if you follow hundreds of people. With Twitter lists you can organise the people you’re following and make the service less of a headache to use.
Quality content has become a critical part of companies’ marketing strategies. But the emphasis is most definitely on quality. Here are a few tips for ensuring that any content you create is well written and doesn’t contain simple errors. If you’re writing and publishing your own content whether it’s for your blog, your website or even just
The re-designed Facebook Page Insights make it easier for Page admins to see how their Page is performing. This video takes a look at the most useful stats.
When you first create a Facebook Page for your business, the URL you’re assigned doesn’t exactly roll off the tongue. You should change this URL straightaway. A customised, “vanity” URL is more memorable — a bit like a vanity number plate on a car –- and will make it easier to promote your Page across your marketing material.. Here’s how to set up your custom Facebook Page address.
On setting up a Facebook Page, the web address Facebook gives you is a long, clunky URL like this: www.facebook.com/pages/YourBusiness/534657691230907. Recently, while helping some companies to grow their brand on Facebook, I noticed they still had this hard-to-remember URL for their Facebook Page. They were struggling to use this long URL to promote their Page, and they didn’t realise they could change it.
Content marketing has become an increasingly large and important part of a company’s overall marketing strategy. But how can you tell if your content is working or what your audience is most interested in? Google Analytics is an invaluable tool giving you critical insight into how your content is performing. Here’s a short video showing
Identifying the route people are taking to your site is invaluable information that can help you to enhance your content marketing efforts. This short video looks at the ‘traffic sources’ metric on Google Analytics, showing you how to interpret the data and use it to your advantage. In my previous post I looked at the
For any business with a web presence Google Analytics is an essential tool that provides vital information about the traffic to your website. But with so many figures and metrics to analyse it’s easy to be overwhelmed. This how-to video outlines some important metrics and gives the Google Analytics ‘beginner’ insight into how to analyse
Coming up with a topic is a common preoccupation for our clients who blog. And for our clients who don’t yet blog, not knowing what to write about is a hurdle to getting started. Here are some places to search for inspiration for your posts.
- Published in Blog
Twitter can be overwhelming; it can be difficult to separate the interesting nuggets from the thousands of irrelevant tweets. Hashtags can be your best friend on Twitter, helping you to easily seek out what interests you and allow you to get your message out there to the relevant people.
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