About Us

What is ENNclick?

ENNclick is the home of ENN Content Services. We create professional content for marketing as it needs to be today: interactive, engaged, speaking in real voices to empowered customers. Whether you need traditional copywriting — for a brochure, newsletter or website — or guidance with creating content on social media, we can help. (What is copywriting? Read our FAQ.)

Build relationships with your newsletter Maintain regular contact with your customers, getting straight to their inbox with an email newsletter. Organisations including Bank of Ireland, Enterprise Ireland and eircom have chosen ENNclick to write their content. Visit our newsletter content page to see how we keep your deadlines on track and writing quality high. Or, browse our complete range of copywriting services, including case studies and web copy.
Content & digital marketing blog The ENNclick blog is devoted to all areas of content: writing, packaging and promoting compelling material that gets you noticed, from press releases to podcasts. The blog features ENNclick journalists and guest posts from leading UK and Irish digital marketers and content creators. Have a read and offer your thoughts, or mail Sheila if you’d like to contribute a guest blog.
Content for social media Great marketing needs great content, and social media marketing is no different. Mass media effectiveness is waning as audiences disperse. Traditional ads in old media are now less likely to reach your target market. You must create your own content which reaches into where your customers are – blogs, online discussions, social networks – and welcomes direct, public conversation about what interests them.
Excellent content since 1999 ENNclick is the copywriting division of ElectricNews.Net Ltd, who pioneered Ireland’s original ICT news source ENN in 1999. Our copywriting goes beyond ICT: we’ve helped everyone from tourism professionals to astrophysicists, surgeons to software developers as they pinpoint their message and communicate it as compellingly as possible. How can we help you?
ENNclick’s team are all seasoned journalists: find out how we can help you use social media confidently, with good writing and expert editing to deliver on your strategy.

Meet the core team

Sheila Averbuch

Sheila Averbuch

Sheila M. Averbuch is founder and managing director of ENNclick. Sheila holds an MA in journalism from Stanford University and a BA from Harvard University in American History & Literature. Previously she served as Ireland correspondent for USA Today and was a reporter with the San Jose Business Journal, Silicon Valley's chief business newspaper. She writes on a range of topics, from ICT to medicine, and writes the gardening blog Stopwatch Gardener . Her fiction includes the children's novel SPACE KIDS AND THE PLUTO PLOT.

Deirdre McArdle

Deirdre McArdle

Deirdre is a copywriter and content manager at ENNclick -- writing and editing copy for client publications, and maintaining key relationships with corporate clients. Deirdre first joined ElectricNews.net as staff writer in July 2004 and became Deputy Editor in 2005. Previously she worked as a journalist with Lafferty Publications, as a research analyst with IIMC and an editor with Overture Search Services. She has also contributed articles to iol.ie, dot.ie and the Irish Independent supplement, Initiative.

Ralph Averbuch

Ralph Averbuch

Ralph Averbuch, Marketing & Business Development Director Ralph Averbuch graduated in 1990 with a degree in Communications from Queen Margaret University, Edinburgh. He was a journalist for four years lecturing part-time on media before being hired to launch the UK & Ireland portal for Yahoo in 1996. He left Yahoo in 2000 and joined ENN in 2001. A blogger on ENNclick, Ralph is respected for his industry knowledge and serves as moderator on the Enterprise Ireland eBusiness Discussion Forum. He is a speaker on content, media and social networking.

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