At ENNclick we are sometimes approached by marketing professionals who see the need for revitalised marketing collateral. But sometimes their bosses don’t. Marketing executives can find themselves fighting board-level misconceptions about the value of the marketing function itself. If you are a marketing person and you are trying to reinvigorate your company’s messaging, here are some of the (unspoken) assumptions you may face, along with suggested responses for tackling them…

There’s a new imperative for content creation in business. Changes to Google’s algorithm means that it has recently begun putting a stronger emphasis on fresh, interesting and unique content, which means that content creation must be part of your SEO and overall digital marketing strategy. Here’s how to get started.

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