For the last 15 years the PC market has created the machines that have been the window to a web-based world of content. The recent change in direction at HP points to a future where web access is increasingly dominated by mobile tablets and smartphones.

There’s nothing worse than feeling dragged into social media. After all, you’re an independent-minded person, not a sheep who needs to follow every fad. But here’s the thing. Social media isn’t about socialising; it’s about establishing your identity and announcing your expertise. And because it lets you help others by giving them access to your expertise, social media feels quite satisfying – more than you might expect.

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