What is Linked In good for anyway?

Thursday, August 4, 2011 9:40

There’s nothing worse than feeling dragged into social media. After all, you’re an independent-minded person, not a sheep who needs to follow every fad. But here’s the thing. Social media isn’t about socialising; it’s about establishing your identity and announcing your expertise. And because it lets you help others by giving them access to your expertise, social media feels quite satisfying – more than you might expect.