Attend any mixer or networking event, and you’ll need to answer this question eventually. So it’s surprising that most of us are so bad at explaining ourselves. But get your answer right and you’ll find you use it again and again: for in-person meet-ups, but also for every piece of comms you create, from your “about us” web page to your company press releases.

Marketers, faced with unprecedented opportunities to talk directly to fans of their brands, still need to maintain the use traditional media channels to reach out to customers. Social media marketing is a powerful and important new tool for sourcing market intelligence and reaching out to existing customers, but it’s no one-size-fits-all marketing panacea.

Google has just announced a new report which allows users of its free website analytics tool to see how quickly your web pages load. Though it might not seem so at first glance, this is a hugely important tool for effective web marketing communication…

Whatever your views of the royals or their latest matrimonial shindig, the whole thing was a great example of embracing the interactive, multi-channelled principles of Web 2.0.