Blog — Monday, May 23, 2011 9:37

What do you do? You have 10 seconds to reply.

Marketers, faced with unprecedented opportunities to talk directly to fans of their brands, still need to maintain the use traditional media channels to reach out to customers. Social media marketing is a powerful and important new tool for sourcing market intelligence and reaching out to existing customers, but it's no one-size-fits-all marketing panacea.

Social media marketing’s many shades of grey

Friday, May 20, 2011 17:44

Marketers, faced with unprecedented opportunities to talk directly to fans of their brands, still need to maintain the use traditional media channels to reach out to customers. Social media marketing is a powerful and important new tool for sourcing market intelligence and reaching out to existing customers, but it’s no one-size-fits-all marketing panacea.

This complex web we weave… or why fast pages matter

Tuesday, May 10, 2011 11:41

Google has just announced a new report which allows users of its free website analytics tool to see how quickly your web pages load. Though it might not seem so at first glance, this is a hugely important tool for effective web marketing communication…

A Right Royal Webbing - copyright Paul Simpson @ Flickr 2011

A right Royal Web 2.0 wedding

Tuesday, May 3, 2011 12:10

Whatever your views of the royals or their latest matrimonial shindig, the whole thing was a great example of embracing the interactive, multi-channelled principles of Web 2.0.