Marketers, faced with unprecedented opportunities to talk directly to fans of their brands, still need to maintain the use traditional media channels to reach out to customers. Social media marketing is a powerful and important new tool for sourcing market intelligence and reaching out to existing customers, but it's no one-size-fits-all marketing panacea.

Social media marketing’s many shades of grey

Friday, May 20, 2011 17:44

Marketers, faced with unprecedented opportunities to talk directly to fans of their brands, still need to maintain the use traditional media channels to reach out to customers. Social media marketing is a powerful and important new tool for sourcing market intelligence and reaching out to existing customers, but it’s no one-size-fits-all marketing panacea.

speed - copyright Eole Wind @ Flickr

This complex web we weave… or why fast pages matter

Tuesday, May 10, 2011 11:41

Google has just announced a new report which allows users of its free website analytics tool to see how quickly your web pages load. Though it might not seem so at first glance, this is a hugely important tool for effective web marketing communication…

A Right Royal Webbing - copyright Paul Simpson @ Flickr 2011

A right Royal Web 2.0 wedding

Tuesday, May 3, 2011 12:10

Whatever your views of the royals or their latest matrimonial shindig, the whole thing was a great example of embracing the interactive, multi-channelled principles of Web 2.0.

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