One of the top challenges facing business is selling a complex product in a simple manner. Animation can tell that story in a way that’s a whole lot less confusing than pages of dense sales literature or confusing diagrams. ENNclick’s new animation for software firm Armac Systems does just that…

Once you’ve decided to work with a copywriter for your customer case studies, you need to take the time to give them a detailed brief. Here are a few tips on what to include in that brief.

Writing great case studies is all about preparation. Let your customer know what to expect and how you will use the finished article. An independent writer can usually get the best quotes from your clients.

Choose your words carefully

Friday, 15 April 2011 by

Words really matter when it comes to getting your online ad seen. But you also need to focus on the wording on your website — these are words that really have to hit home. What value is a great AdWords campaign, driving traffic to your door, if you can’t convert them when they come knocking?

Most business owners acknowledge the value of great content for websites, brochures and newsletters, but many neglect less-obvious areas where good copy is also important. One of those areas is customer service. Two speakers at the recent Digital Summit in Dublin’s Croke Park highlighted why great writing is an essential part of the customer service process: a few well-chosen words can improve customer satisfaction, save time and even cut costs.

Content remains King

Thursday, 07 April 2011 by

In all the noise about Search Engine Optimisation, one key ingredient often gets overlooked, yet it’s the single most important thing you can do to ensure your website gets found and actually read…