Journalism is good when it pays. But for a number of years copywriting — creating and optimising content for companies’ newsletters, websites, scripts, speeches, podcasts and customer case studies — has been our bread and butter at ENN. What I’m describing is ENNclick, and it will be our focus going forward.

There’s an app for that

Wednesday, 23 March 2011 by

If the web is an important source of sales for your business you may understandably feel that the growth in smartphones demands you develop an app to follow your customers. But wait a moment and consider whether you’ve already done most of the work with your existing online offering?

Rolling 24/7 news hasn’t delivered better knowledge or understanding of world events. Instead it’s become a beast that needs constant feeding with endlessly repeated and quickly outdated footage. Into this steps a connected world where crowd-sourced content often tells a bigger story better, faster and in fewer words. Recent events in Japan only serve to highlight old-media failings.

Groupon’s galloping growth

Wednesday, 09 March 2011 by

Groupon is a product of its time. The technology, combined with a critical mass of people and the evolution of social networking, allows the company to make every member a brand ambassador for the service. That’s why user growth and revenues are sky-rocketing. A good thing? Perhaps.

They used to say that when America sneezes the world catches a cold. Today, when Google changes the way it indexes sites, it creates after-shocks that affect the very fabric of the web. Tissue, anyone?

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